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80% of people only read the headline.
Learn how to write a website headline that is compelling, not confusing and discover the secrets to creating a pitch deck used by unicorns.
Dec 8, 2023
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80% of people only read the headline.
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82% of marketing leaders find B2B marketing boring
Why simply not being boring might just be the secret to getting ahead in B2B.
Dec 1, 2023
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82% of marketing leaders find B2B marketing boring
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April 2023
The Attention Economy Dispatch
Over two decades ago, Michael H. Goldhaber predicted a shift from a material-based economy to one where attention reigns supreme. So, was he right?
Apr 11, 2023
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The Attention Economy Dispatch
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Get Funded: The Key Elements Investors Will Look For In Your Series A Pitch Deck
Statistics suggest only 20% to 30% of seed funded startups get Series A funding, the lowest follow-on from any round. This is how we'll improve that…
Apr 6, 2023
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Get Funded: The Key Elements Investors Will Look For In Your Series A Pitch Deck
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Winning Hearts and Minds: The Unstoppable Power of Creator-Led Marketing in the Attention Economy
The creator economy is currently estimated at $104.2 billion and has more than doubled since 2019. Here's what you need to know.
Apr 3, 2023
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Winning Hearts and Minds: The Unstoppable Power of Creator-Led Marketing in the Attention Economy
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March 2023
The User Experience (UX) Dispatch
Statistics suggest that for every $1 invested in UX design, you'll see a return of $100 - let's explore the reasons behind this remarkable ROI.
Mar 7, 2023
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The User Experience (UX) Dispatch
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Beyond aesthetics: how UX design can create a more meaningful world
User experience (UX) design has become an essential part of creating digital products and services, crafting products that are not only visually…
Mar 2, 2023
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Beyond aesthetics: how UX design can create a more meaningful world
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February 2023
Words that convert: secrets to writing copy that drives results
People think websites sell products and services, but they don’t. Words do.
Feb 16, 2023
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Words that convert: secrets to writing copy that drives results
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The art of managing a remote team: how to lead and motivate from afar
Remote work has become a stable fixture for many brands with millions of people around the world logging in from home or other remote locations to get…
Feb 16, 2023
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The art of managing a remote team: how to lead and motivate from afar
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What makes a great brand or product name (and how to find yours)
They say don’t judge a book by its cover, which seems obvious right? Why would we assume the contents of several hundred pages based on a simple sketch…
Feb 16, 2023
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What makes a great brand or product name (and how to find yours)
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How to find your voice and master your tone
Just as you’d recognise a friend's voice across a crowded room, your audience should be able to identify your brand through your use of language. In…
Feb 16, 2023
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How to find your voice and master your tone
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Five things to consider before running a brand workshop
One of our core beliefs at Overpass is that we’re all creative – that is to say that creativity isn’t something you have or don’t have, but something…
Feb 16, 2023
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Five things to consider before running a brand workshop
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