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The Attention Economy Dispatch
Over two decades ago, Michael H. Goldhaber predicted a shift from a material-based economy to one where attention reigns supreme. So, was he right?
Get Funded: The Key Elements Investors Will Look For In Your Series A Pitch Deck
Statistics suggest only 20% to 30% of seed funded startups get Series A funding, the lowest follow-on from any round. This is how we'll improve that…
Winning Hearts and Minds: The Unstoppable Power of Creator-Led Marketing in the Attention Economy
The creator economy is currently estimated at $104.2 billion and has more than doubled since 2019. Here's what you need to know.
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Overpass Studio
March 2023
February 2023
Words that convert: secrets to writing copy that drives results
People think websites sell products and services, but they don’t. Words do.
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Overpass Studio
The art of managing a remote team: how to lead and motivate from afar
Remote work has become a stable fixture for many brands with millions of people around the world logging in from home or other remote locations to get…
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Overpass Studio
What makes a great brand or product name (and how to find yours)
They say don’t judge a book by its cover, which seems obvious right? Why would we assume the contents of several hundred pages based on a simple sketch…
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Overpass Studio
How to find your voice and master your tone
Just as you’d recognise a friend's voice across a crowded room, your audience should be able to identify your brand through your use of language. In…
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Overpass Studio
Five things to consider before running a brand workshop
One of our core beliefs at Overpass is that we’re all creative – that is to say that creativity isn’t something you have or don’t have, but something…
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Overpass Studio
Three ways to increase your ROI on creative investment
Almost 2000 new companies are formed every day in the UK. Yet, research shows that almost all of them will fail. It should surprise no one then, that…
Master the design brief: how to double your content creation in half the time
Today we’re going to make the unlikely comparison between a design brief and our favourite little woodland creature. Beavers are what’s known as a…
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Overpass Studio
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