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The User Experience (UX) Dispatch
Statistics suggest that for every $1 invested in UX design, you'll see a return of $100 - let's explore the reasons behind this remarkable ROI.
“If user interface is the saddle, the stirrups and the reins, user experience is the feeling you get being able to ride the horse.” - Dain Miller
The way your customers feel and talk about your product is closely tied to the experience they have with it.
In fact, research shows that 89% of consumers switch to a competitor after a negative user experience. Despite this, only 55% of companies are conducting user experience testing.
But don't worry, we're here to help you stay ahead of the competition with our latest newsletter, filled with insights, tips and inspiration.
Let's dive in. 🤿
Why marketers must pay attention to UX💡
It's a reality that can't be ignored: without strong design to support it, your next pitch or campaign is likely to miss the mark. UX design not only helps to communicate your message more clearly, but it also shapes the very pathways through which customers discover and engage with your brand.
But we feel it can go further still, allow us to explain.
A cautionary tale 📖
Before we hit the gas and drive into a sunset of hooked customers and boosted profits, allow us to pause and examine a cautionary tale.
If design holds power, it’s vital that we approach user experience with caution and rigour. Here, Johannes Ippen explores the pitfalls of pursuing metrics over meaning, profit over purpose and innovation over good intention.
Looking outside the bubble 🇯🇵
Naturally, we experience, feel and consider the designs around us through a western gaze. But what could we learn if we expanded our worldview, analysed consumer behaviour across borders, and created platforms that broke down stereotypes?
Here we’re listening to Rishma Hansil as she explores how tradition seeps into user-focused design in Japanese culture, highlighting the contextual differences in websites, brands and even street signs for a population of nearly 125 million.
We’ve been on the decks again 🎧
This month we’ve got something for everyone, so whether you're feeling young at heart or wise beyond your years, we’ll help you set the mood.
Locking in for a creative power hour - check out track 20. 🎨
Got your favourite sparkly shoes on and ready to let loose - track 5 is for you.
Cosy Sunday with family? Give track 1 a spin. 🛋️