The Attention Economy Dispatch

Over two decades ago, Michael H. Goldhaber predicted a shift from a material-based economy to one where attention reigns supreme. So, was he right?

Apr 11, 2023

"Convincing anyone to do anything at any time requires getting their attention, creating their intention, and turning it to action." - Peter Guber

🎨 Unleashing the Power of Creator-Driven Branding for Your Business

As consumer behaviour evolves, we've witnessed a move from utility-based purchases to emotionally charged ones, often driven by self-expression and personal identity. This transformation is most evident in the booming "creator economy," where individuals regularly outperform multinational brands and high-budget campaigns.

In this article, we explore the convergence of commerce and entertainment and reveal how creator-led branding is fostering meaningful connections and attracting global audiences.

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Winning Hearts and Minds: The Unstoppable Power of Creator-Led Marketing in the Attention Economy

Over the years, promoting a brand involved going through a handful of tightly controlled media channels. These "gatekeepers" – TV networks, radio stations, and news outlets – dominated our attention, so brands had to spend a lot of money to showcase their products to a wide audience…

5 months ago · Overpass Studio

🔌 The Power That Brands Hold

BigThink explores how brands tell us stories and looks to uncover the subconscious biases that influence our purchase decisions.

Here, they argue that we’re in the infancy of “postmodern consumerism” — a period in which brands begin to influence our identity and, in turn, we passionately defend their position in the market. What do you think?

🔬 Decoding the Secrets of Viral Content

Social media may initially appear to be a complex web of algorithms; however, its underlying structure is simpler than you might think. In fact, it is primarily driven by a handful of fundamental human behaviours and consumer trends.

In this podcast from Futur, media expert and best-selling author Brendan Kane unravels the six ways people perceive content and discusses how you can fine-tune your messaging to captivate a vast audience.

🌅 Feels Like Summer

With British Summer Time (BST) officially here, we're enjoying sunsets after work and a gradual rise in temperature.

So this month on Overpass FM, we recommend hitting play around 5 PM and basking in the sunshine after a productive day of creative work.

Let us know if you've tuned in!

🌟 Our Monthly Favourites

British Airways' witty ad campaign showcases the power a few simple words can hold.
Ultan Guilfoyle's insightful book offers a glimpse into one of music's most iconic sounds.
This compelling video essay explores how the spaces we inhabit influence our lives and features one of our favourite films Columbus.

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