What makes a great brand or product name (and how to find yours)
overpass.substack.com
They say don’t judge a book by its cover, which seems obvious right? Why would we assume the contents of several hundred pages based on a simple sketch, graphic or picture? Yet, have you ever walked into a bookstore and not picked up the first book that drew your eye? We can’t help it, first impressions matter - brand names matter.
What makes a great brand or product name (and how to find yours)
What makes a great brand or product name (and…
What makes a great brand or product name (and how to find yours)
They say don’t judge a book by its cover, which seems obvious right? Why would we assume the contents of several hundred pages based on a simple sketch, graphic or picture? Yet, have you ever walked into a bookstore and not picked up the first book that drew your eye? We can’t help it, first impressions matter - brand names matter.